Hotel Anemoia Branding

Hotel Anemoia is a boutique hotel opening in California. The hotel blends vintage with contemporary to transport guests to an enchanting past. They have retro inspired furnishings curated to be inviting and whimsical.

A muted palette of retro colours alongside funky typography was used to represent the hotel environment. Primary and alternate logos were presented to ensure versatility in applications across a number of print and digital applications. A subtle pop of pink was used within the visual identity to add a contemporary finish. A sample commercial was produced to convey a sense of luxury, using slow music to emphasise relaxation timed with the different transitions.